Japan Has Outsold Baby Diapers With Adult Diapers Since 2011 — And the Gap Keeps Growing
Japan has sold more adult diapers than baby diapers every single year since 2011, and the gap has only widened. What looked like a demographic curiosity fifteen years ago is now the clearest preview of a structural shift in global consumer markets: shrinking birth rates on one side, rapidly expanding elderly populations on the other. … Read more