McDonald’s AI Pricing Engine: How Algorithms Now Suggest Your Big Mac’s Cost

McDonald’s AI Pricing Engine: How Algorithms Now Suggest Your Big Mac’s Cost

McDonald’s is leaning on machine learning to recommend what a Big Mac should cost at each of its restaurants — and the results are already visible to anyone who opens the app. At one company-operated location in Fresno, California, the burger sells for $5.69. Two miles away, another corporate store charges $6.89 for the same … Read more